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Telstra, an Australia’s telecommunications and services company, has selected Openwave Mobile Analytics Solution.

 

Openwave Systems officials said that the solution provides Telstra (News - Alert) a dashboard view of all aspects of aggregated mobile subscriber data activity, leveraging a platform of intelligent analytics and rich reporting capabilities across its mobile device portfolio, including smartphones and feature phones, iPhone (News - Alert) traffic, netbooks and other mobile-capable devices.

 

Company officials claim that Openwave Mobile Analytics empowers Telstra to aggregate subscriber data and behavioral information across a variety of data sources, including on portal and open Internet browsing, mobile email messaging, video and audio streaming, device type, demographics and location to provide a 360-degree view of their mobile subscriber base.

 

Openwave also provides Telstra with insight into the operational aspects of their mobile broadband network, allowing them to control network operations more efficiently by optimizing present capacity and managing ongoing bandwidth demands, according to company officials.

 

“By providing enhanced usage reporting and marketing information, Openwave Mobile Analytics really does enable us to better serve our customers,” said Ross Fielding, executive director, Telstra Product Management, in a statement.

 

Fielding said that mobile analytics is able to aggregate usage data and generate meaningful reports in a timely manner, which means the company has a far better understanding of what the customer base as a whole is using and what they are after.

 

“As demand for mobile data continues to grow exponentially, mobile analytics is quickly emerging as a critical necessity for operators to understand current and future demands on their networks, as well as provide more relevant content and services based on subscriber behavior, profile and device,” said John Giere (News - Alert), senior vice president, products and marketing, Openwave.

 

Giere said that Openwave Mobile Analytics provides operators like Telstra with the customer intelligence management platform they need to improve their understanding of mobile data usage, view mobile traffic patterns and make adjustments accordingly to optimize their network assets, deliver targeted content to users and monetize relevant services.

 

“Through interactive and customizable reporting with intuitive drill-down capabilities, Mobile Analytics helps operators identify and proactively manage bandwidth allocation as well as make business critical decisions based on subscriber behaviors and usage patterns and trends,” he said.

 

Openwave Systems (News - Alert) Inc. is one of the innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.