|[February 27, 2013]
Kontiki and Melcrum Release Report on Reaching and Engaging Remote Employees through Video Webcasts
SUNNYVALE, Calif. --(Business Wire)--
the leading provider of enterprise video solutions and Melcrum,
the world's leading source for internal communication strategy, today
announced the availability of their report entitled "Reach and Engage
Remote Employees", which summarizes findings from a January 2013 survey
of 650 internal communicators from all over the world and representing
numerous sectors. The report provides insights into the employee
engagement benefits, adoption trends, solution requirements, and best
practices for video enabling employee webcasts.
Using charts and commentary, the report illustrates key findings from
the video webcasting survey on the following topics:
• Employee Engagement
• Adoption Trends and Learnings
• Solution Requirements
• Best Practices
"This report is an excellent example of how success criteria and best
practices are developed and shared throughout the internal communication
community," said Sona Hathi Head of Content & Research, MelcrumLtd.
The survey findings provide essential data on developing trends,
challenges and priorities for internal communicators focusing on
employee engagement programs emphasizing company-wide participation and
highlights how video-enabled employee webcasts are crucial to supporting
reach and engagement efforts. The survey found that when internal
communicators are looking for a video webcasting solution to support
their engagement efforts, a flexible and easy user interface for
presenting and viewing and a high quality viewing experience are the
most important factors to consider.
"Findings from the Melcrum report underscore the importance of
video-enabling your employee webcasts," said Dan Vetras, President and
CEO of Kontiki (News - Alert). "Kontiki Video Webcasting solutions provide the reach
and compelling feature set that corporations need to engage their entire
workforce, including those in remote locations."
For complementary access to this informative report, click
Powered by innovative technology, Kontiki pioneered the enterprise video
platform and enterprise content delivery network markets, providing
superior cloud-based content delivery across the enterprise. Kontiki's
video solutions enable consumer-grade video engagement with
enterprise-grade control over video delivery for the world's largest
companies, including American Airlines, Wells Fargo (News - Alert), Nationwide and
Nestle, serving nearly 1.5 million users worldwide. Kontiki offers
organizations the unique ability to globally deliver video on demand or
live broadcasts to 100% of their employees, regardless of location, and
to the full range of today's business devices, including smart phones
and tablets, without congesting networks or compromising video quality.
Melcrum, a privately held research and training business, is the leading
authority on best practice, emerging trends and strategy in internal
communication. Melcrum advises internal communication leaders at 69% of
the Global Fortune 100 largest organisations and 84% of the FTSE 100.
Through independent research and executive education, Melcrum helps
internal communicators achieve the rewards and recognition they deserve.
With global networks and offices in the UK, US and Australia, Melcrum
researchers and editors spend their time meeting and talking to
practitioners to find out where the best work gets done. Melcrum makes
these tools, techniques, and case studies available to its members
through publications, research, events, forums and websites.
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