|
World's First Complete Solution for Broadcast Video Over LTE Networks
STOCKHOLM, SWEDEN, Feb 25, 2013 (MARKETWIRE via COMTEX) --
* New end-to-end LTE broadcast solution will revolutionize video
delivery in
mobile networks and address growing consumer demand
for TV Anywhere services
* Enables operators to efficiently launch media services over LTE
with Ericsson's unique combination of three new standards: eMBMS,
HEVC and MPEG
DASH
* Verizon Wireless to introduce LTE Broadcast for entertainment and
sporting
events beginning in 2014
* Leading mobile network operator Telstra to commence trials on its
live network in 2013
As consumers demand access to their media content on all of their
devices, TV
and video traffic is set to dominate networks and grow
from 40 percent to 90
percent of mobile traffic within the next 3-4
years. The result is increasing
pressure on operators to enable their
customers to enjoy the TV Anywhere experience, while at the same time
managing network costs and efficiency.
Leading network operators are already seeing the potential that LTE
brings. With
its high speed and capacity, an LTE network can enable
the delivery of high-quality video content to anyone, anywhere,
anytime, without buffering. To
respond to the growing need for video
over LTE, Ericsson (NASDAQ: ERIC) is launching an exclusive
end-to-end solution.
Ericsson's new LTE broadcast solution lifts the video experience to a
new level,
offering the highest-quality video content for popular
events with guaranteed
delivery. It enables operators and their media
partners to provide premium services with guaranteed quality and
cost-efficient delivery over LTE, bringing
with it new sources of
revenue.
Parissa Pandkhou, Director - Advanced Solutions, Verizon says
"Verizon plans to introduce Ericsson LTE Broadcast to give sports fans
a whole new experience while watching a game. We see new
opportunities in this technology for sports,
concerts and even
distance learning and college classes."
Australian operator Telstra's Executive Director for Networks and
Access Technology, Mike Wright confirmed that Telstra will partner
with Ericsson on a live network trial of LTE Broadcast technology in
the second half of 2013.
"The trial will show how we can improve the delivery of video to
customers who
want to enjoy the video content on the move. The key for
this solution is the
greater network efficiency it will provide,
ensuring we will be able to meet a critical business imperative of
giving our technology savvy customers the services they want. Working
closely with a world leading technology company like
Ericsson means
we can really make a difference."
Peggy Johnson, Executive Vice President, Qualcomm Technologies, Inc.
and President, Global Market Development, says: "We see a clear demand
for the efficient delivery of video over mobile networks. To meet
these needs, we are
excited to be working with Ericsson to offer a
cutting-edge solution for high-quality live and non-real-time media
services over LTE broadcast- enabled
networks."
Ulf Ewaldsson, Senior Vice President and Chief Technology Officer,
Ericsson says: "Ericsson is in a unique position to deliver LTE
Broadcast. We are the
only vendor that can blend insight on consumer
habits, deep mobile networks expertise and twenty years of video
compression technology leadership to help
operators maximize the
revenue opportunity represented by this rapid evolution
in media
consumption."
The LTE Broadcast solution consists of three new technology
standards:
HEVC (High Efficiency Video Coding) - the new video compression
standard promises to half the bandwidth required to transport video
content compare to
today's leading implementation of MPEG-4 AVC.
MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) - simplifies
and standardizes the adaptive delivery of video to consumer devices,
ensuring a better quality of service, greater efficiency and opening
opportunities for monetization
eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP
standard that
enables mobile networks to offer broadcast/multicast
services dynamically to
offload issues of popular content in dense
consumption scenarios, reducing the
cost of service delivery over the
radio network and for backhaul.
Ericsson's ConsumerLab research shows that 67 percent of consumers
use mobile
devices (tablet, laptop or smartphone) for consumption of
TV services. Furthermore the research shows that over 50% of TV
consumption on smartphone
happens outside of the home (on mobile
networks). The new video over LTE solution meets the needs for
greater efficiency in the delivery of content to
all devices and
greater personalization of TV experiences.
Ericsson will showcase the complete solution at Mobile World Congress
2013 in
collaboration with Verizon, Telstra and Qualcomm. Please visit
us at Ericsson
booth in Hall 2, Mobile World Congress 2013 in
Barcelona, Feb 25 - 28, 2013.
More information about Ericsson
activities at the event can be found here:
http://www.ericsson.com/mwc2013/
NOTES TO EDITORS
During Mobile World Congress 2013 in Barcelona, Ericsson showcases
its combined
technology and services leadership for the Information
and Communications Technology industry. Our solutions deliver
superior network performance in the
field, enable complete customer
experience management, simplify and automate
operations workflows
thereby leading to operational excellence. We show how the
Networked
Society comes to life - what it will mean for the industry and how it
will enable our customers to capture growth opportunities.
Verizon Wireless: LTE Broadcast Means the Best Seats in the House
http://news.verizonwireless.com/news/2013/01/ericsson-4G-LTE-broadcast.html
Verizon Wireless: The Next Big Thing: LTE Broadcast
http://news.verizonwireless.com/news/2013/01/verizon-wireless-4G-LTE-broadcast.html
Ericsson demonstrates Broadcast Video/TV over LTE (Feb, 2012)
http://www.ericsson.com/thecompany/press/releases/2012/02/1589080
Ericsson announces world's first HEVC encoder for live TV delivery to
mobile
devices (August, 2012)
White Paper
http://www.ericsson.com/res/docs/whitepapers/wp-lte-broadcast.pdf
Press
Backgrounder
http://www.ericsson.com/res/thecompany/docs/press/backgrounders/lte-broadcast-press-backgrounder.pdf
Video
http://www.ericsson.com/news/130222-lte-broadcast-a-revenue-enabler-for-premium-media-content_244129229_c
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our
lives more freely, in
sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and
other industries. Today
more than 40 percent of the world's mobile
traffic goes through Ericsson networks and we support customers'
networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people.
Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2011 the company's net
sales were SEK 226.9 billion (USD 35.0
billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New
York stock exchanges.
www.ericsson.com
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericssonpress
LTE broadcast press release PDF:
http://hugin.info/1061/R/1680666/549173.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants
that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1680666]
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communication and PR
Phone: +46 10 719 69 92
E-mail: Email Contact
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: Email Contact
SOURCE: Ericsson
http://www2.marketwire.com/mw/emailprcntct id=D8879886283AFF40
http://www2.marketwire.com/mw/emailprcntct id=A534F3DB6870C3E8
[ Back To LatinAmerica.tmcnet.com's Homepage's Homepage ]
|
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
M2M Evolution Magazine
Call Center/CRM
Info Tech 
IP Communications 
Mobile 
Green 
Satellite 
Robotics 
