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TMCNet:  World Premiere: I-NEW presents its pioneering

[February 25, 2013]

World Premiere: I-NEW presents its pioneering "MVNO in a MiniBox," the world's smallest telecom system, at the 2013 Mobile World Congress in Barcelona

MATTERSBURG, Austria and BARCELONA, Spain, Feb 25, 2013 (PR Newswire Europe via COMTEX) -- -- Revolutionary technology to celebrate its premiere at the Mobile World Congress taking place from February 25-28, 2013, in Barcelona, Spain (Hall 5, Booth 5H36).



-- A revolution in mobile telecom technology: banks, insurers, media companies, and retail chains--I-NEW's future-oriented technology makes it possible for companies to start a highly profitable virtual mobile network with only 10,000 customers.

MATTERSBURG, Austria and BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- I-NEW from Mattersburg, Austria, one of the global market leaders in mobile virtual network technology, will celebrate a world premiere at the Mobile World Congress being held in Barcelona from February 25-28, 2013 (I-NEW booth, Hall 5, booth number 5H36). With its revolutionary "MVNO in a MiniBox," I-NEW is presenting the smallest telecom system in the world at the world's biggest trade show for mobile technology. While other providers need large server halls filled with complex technology, I-NEW packs the entire technology required for a Mobile Virtual Network Operator (MVNO) into a system that fits into a single rack. "This has never been done before," says I-NEW's CEO, Peter Nussbaumer, describing the giant technological leap. "Besides telephone services our MiniBox contains all the important system components needed, such as billing, messaging, mobile marketing, customer self-care, and mobile transactions--all in the smallest possible space." Revolutionary all-in-one-system: Companies with only 10,000 customers can operate a highly profitable mobile virtual network.

For the first time, this revolutionary new technology will be presented at the I-NEW booth in Barcelona (Hall 5, Booth 5H36). "With this product a completely new business model is possible," explains I-NEW's designated member of the board and shareholder, Boris Nemsic, former CEO of Telekom Austria, describing the competitive advantage. "We open new frontiers: Banks, discounters, energy providers, insurers, fashion labels, media companies, sports clubs, or car manufacturers with large target groups or many customers can now offer their own mobile services. With our revolutionary technology, it is possible to operate a small mobile virtual network highly profitably. This was something that before, due to the lack of cost-effective, quickly realizable, and viable technology, was not possible." I-NEW has specialized in technology for MVNOs that do not have their own mobile networks but that obtain the necessary infrastructure from other providers.

MVNO on Occasion: Large-scale events such as Olympic Games or World Championships become a new business case.

Now I-NEW goes a decisive step further: for Olympic Games, World Championships, and other major events, it is possible to establish dedicated mobile networks. "We call this 'MVNO on Occasion,'" says Nemsic. "So a phone call in Peking between two Europeans will no longer cost EUR 4,30 per minute, but only 5 cents." "What had been missing was the diversity of brands and niches," is how I-NEW CEO Peter Nussbaumer describes the status. "We have been able to reduce the investment costs for the complete MVNO infrastructure by up to 50%, with the MiniBox reducing costs even more. With our innovative technology, the operating costs of the telecom providers can be kept extremely low as well, and the ecological footprint, through low energy consumption, is much smaller than comparable systems. For the telecom industry that globally is battling massive problems, this certainly is a powerful argument. Now companies with only 10,000 customers can be highly profitable, while the same systems can serve millions of customers as well. This all can be accomplished in the record time to market of only a few months." Large mobile virtual network operators rely on I-NEW technology around the world -- from Virgin Mobile in Latin America, through Mosaic Telecom in the USA, to Skinny in New Zealand.

VIRGIN Mobile Latin America in Chile, and more recently in Columbia, relies on I-NEW technology. "I-NEW's one-stop-shop approach was intriguing to VIRGIN Mobile," says Jim Glass, VIRGIN Latin America's CTO. "The I-NEW platform is highly scalable, providing the ability to enter new markets faster than our competitors." The innovative Austrian technology and software developer--with offices in Colombia, Chile, and Hungary and an operations center in New Zealand--is rapidly becoming one of the most successful and sought-after companies in this quickly expanding field. Vodafone Germany, Egypt Telecom, Serbian Telenor, Saudi Telecom, Z-Mobile Kosovo, Mosaic Telecom USA, Lemontel Cyprus, Leo Namibia, and Skinny Telecom New Zealand already rely on I-NEW technology and offer their customers tailor-made services and applications.

ENTEL in Chile selects I-NEW as Mobile Virtual Network Enabler to serve major regional retail brand Falabella.

ENTEL, Chile's market leader in the telecom industry, recently selected I-New as MVNE partner. "ENTEL's strategy is to operate our wholesale business on a technology environment completely independent from our retail operations. I-NEW's fully integrated architecture and the functional richness provided by their solution, became the best choice to implement our business strategy," says Rafael Fuster, ENTEL's MVNO Business Director. "We are currently deploying our MVNE infrastructure to serve ENTEL and we will support the operations of ENTEL's MVNO customers in Chile and through the region," complements Joaquin Molina, I-NEW's General Manager in Latin America.

Falabella, major regional retail group with operations in Chile, Argentina, Colombia, and Peru, will be the first MVNO to launch services on ENTEL MVNE. Jose Miguel Torres, Falabella Movil's General Manager, commented, "We will bring increased value to our existing customers with a differentiated and intelligent mobile services offering. The selection of I-NEW as an experienced and highly flexible technology partner is fundamental for our success." MiniBox as App Server: Unlimited possibilities for I-NEW's future oriented technology.

Industry experts are convinced: a market for billions is developing very rapidly. The trend-setting technological development such as I-NEW's "MVNO in a MiniBox" system can be employed in a variety of ways, i.e., as an app server. Thomas Polak, major shareholder of I-NEW and Chairman of the Supervisory Board, comments on the strategy: "This can include Software as a Service (SaaS) and the machine-to-machine business M2M, which will be major topics of the future. First of all, we have focused very clearly on Latin America, where we are building up platforms together with our customers such as VIRGIN. In two countries, Chile and Columbia, we have established subsidiaries and have become, after only a year, the market leader in Latin America. Additionally we are expanding our European operations, where the demand is increasing. Currently we are receiving at least two requests per day from around the world. Our management has proved that, along with its leading technological innovations, it can generate a global growth. The business model is so attractive because I-NEW can, in combination with the respective subscriber growth of our clients, provide a high cash flow." CONTACT: PRIMA VISTA Media & Consulting (PR agency I-NEW), Georg Kindel,Phone +43 1 522 34 23, Cell phone +43 664 123 38 00, E-mail:gk@prima-vista.cc; Hrvoje Komericki, local media contact at the 2013 MobileWorld Congress Barcelona, Phone +43 676 610 5 777, E-mail:hrvoje.komericki@i-new.com

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