|[February 22, 2013]
Ooyala and B Productions Help Top Fashion Designers Reach Consumers Through Live Streamed Runway Shows
MOUNTAIN VIEW, Calif. --(Business Wire)--
Ooyala and B Productions delivered video from more than 70 runway shows
to fashion enthusiasts during this year's 2013 Mercedes-Benz Fall
Fashion Week, which took place in New York Feb. 7 through Feb. 14.
B Productions, the leading producer of fashion video in New York, uses
Ooyala online video solutions to deliver live streaming and
video-on-demand content for top brands such as Marc Jacobs, Oscar de la
Renta, Michael Kors and Donna Karan, among others. By selecting Ooyala,
B Productions is able to deliver engaging video experiences to a global
audience across any device, easily integrate social media with the
Ooyala player, and deliver detailed metrics that prove return on
investment for their clients.
"We are lucky to have clients that are eager to experiment with live
video streaming around their shows," said Russell Quy, president of
BLive by B Productions. "Our goal is to help our clients not only meet
their marketing objectives, but also provide deep analytics, look by
look, that they can use in future decisions. Ooyala's rich analytics
engine is critical to the BLive platform as we learn how help our
clients get true ROI out their live streaming efforts."
Ooyala's advanced analytics also enable B Productions to generate
detailed reports for their clients, including insights into where people
watched, what their average view time was, conversation rates and what
clips within the video were most popular.
"Customers like B Productions are leveraging Ooyala technology to create
engaging video experiences for brands that integrate social media," said
Bismarck Lepe, founder and president of product strategy at Ooyala.
"These experiences, when paired with powerful anlytics, deliver not
only a personalized viewing experience, but offer brands key insights
that can inform content and, in some cases, purchasing decisions."
Personalized Solution with Global Reach
B Productions embeds the Ooyala player directly into their clients'
sites, avoiding the need to develop custom players for each individual
brand and ensuring the video will reach a global audience. In addition,
Ooyala technology delivers an exceptional experience on both iOS and
Android devices, and provides seamless integration with social media
properties such as Facebook and Twitter (News - Alert) for a state-of-the-art social
"It's imperative that we deliver video experiences that reflect the
luxury and appeal of high-end fashion brands," said Paul MacDougall,
director of technology at BLive by B Productions. "Our ability to
customize the Ooyala player gives us the creative control to create
exceptionally provocative experiences that are customized to accurately
represent each individual brand. We need to encode our video at very
high levels in order to show texture, motion, and colors that accurately
represent the clothes, and Ooyala makes this easy to accomplish."
In the future, B Productions plans to integrate technology so consumers
can rewind, find specific clips or click to purchase directly from the
About B Productions
B Productions is the leading production company specializing in filming
and streaming fashion runway shows and live events. Since Fashion Week
launched in 1993, B has been the production company of choice for the
leading designers as well an emerging talent. Each year, B shoots over
400 runway shows and presentations. Projects include Mercedes Benz
Fashion Week at Lincoln Center, CBS's special "The Making of Fashion's
Night Out," "The Runway Reports," a web series for Women's Wear Daily,
"FN Shoestar" a web based design contest for The Fairchild Group and
"Project Runway." To see the reel please visit www.BProductions.com.
Ooyala delivers personalized video experiences across all screens and is
the leader in online video management, publishing, analytics and
monetization. Ooyala's integrated suite of technologies and services
give content owners the power to expand audiences through deep insights
that drive increased viewer engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12
Enterprises, Miramax, Bloomberg (News - Alert), Telegraph Media Group, Telefonica, The
North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan. Headquartered
in Mountain View, California, Ooyala has offices in Los Angeles, New
York City, London, Sydney and Guadalajara, Mexico. The company works
with premier reseller and technology partners throughout the Americas,
Europe, Africa, Japan and the Asia-Pacific region. For more information
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