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DGAP-News: Australian company wins global NFC competition
(DGAP Corporate News Via Acquire Media NewsEdge) DGAP-News: SMARTRAC N.V. / Key word(s): Miscellaneous
Australian company wins global NFC competition
04.02.2013 / 09:15
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Australian company wins global NFC competition
Amsterdam, February 04, 2013 - SMARTRAC N.V., the leading developer,
manufacturer, and supplier of RFID transponders and inlays, today announced
the winner of its global NFCtags.com partner competition.
Launched in December 2012, the www.NFCtags.com competition aimed at
providing talented developers and innovative newcomers with a platform to
showcase their products and solutions to a global audience at the 70,000
attendee strong Mobile World Congress in Barcelona in February 2013. The
product or solution had to be available commercially in order to qualify
for the competition.
Based in Albury, New South Wales, Australia, NFCWireless.com.au was awarded
first place due to the ease of use of its app, which allows anyone with an
NFC phone to customize NFC tags to perform complex tasks regardless of
design or technology skills. It thereby embodies the vision of NFC.
The NFCWireless 'Tagster' NFC packs contain 6 NFC 'hotdots' equipped with
SMARTRAC Midas NFC inlays which can be used to carry out useful actions on
mobile phones. Users can, for example, send a text message, call a number
or open a URL on their NFC-enabled phone, simply by tapping a hotdot tag.
Each Tagster pack also contains an embedded NFC tag that enables users to
download Tagster, a free encoding app.
NFCWireless has received good feedback on its product, but admits that they
were surprised to win the competition. 'There is a gap in the market for
people who can deliver technically complex NFC solutions. We're the first
major NFC solution provider with a general retail NFC tag package and we
continue to push the boundaries of what NFC can do,' says Patrick Crooks of
NFCWireless. 'The Mobile World Congress is the perfect platform for us to
demonstrate these capabilities to the rest of the world.'
The Mobile World Congress is being held in Barcelona from February 25 to
28, 2013. As the premier global showcase for the ever-growing mobile
industry, it is attended by senior executives of most major mobile phone
companies, handset manufacturers, and app providers. Tagster will be
showcased at the SMARTRAC booth #7I30.
About SMARTRAC:
SMARTRAC is the leading developer, manufacturer, and supplier of RFID and
NFC transponders and inlays. The company produces both ready-made and
customized transponders and inlays used in access control, animal
identification, automated fare collection, border control, RFID-based car
immobilizers, contactless payment cards, electronic product identification,
industry, libraries and media management, laundry, logistics, mobile and
smart media, public transport, retail, and many more.
SMARTRAC was founded in 2000, went public in July 2006, and trades as a
stock corporation under Dutch law with its registered headquarters in
Amsterdam. The company currently employs some 4,000 employees and maintains
a global research and development, production, and sales network.
About NFCWireless.com.au
NFC Wireless is Australia's first and leading online supplier of NFC chips,
tags, and accessories. The company is able to manufacture high quality
bespoke tags (using SMARTRAC inlays), armbands or any other form factor
required, and trusted by many ASX companies due to the high quality and
reliability of their products. NFC Wireless also supplies software
platforms to assist in the deployment of NFC projects: Tappy is a high
volume configuration, tracking and analytics tool, Tap.st is a tool that
enables retailers to rapidly create an NFC ready mobile site, and Tagster
allows entry level customers to program tags. In 2012, the company became
known globally as the first company to NFC enable an entire town (Falls
Creek).
If you have any questions about SMARTRAC, please contact:
Tanja Moehler
Head of Corporate Communications & Marketing
SMARTRAC N.V.
Phone: +31 20 30 50 157
Email: tanja.moehler@smartrac-group.com
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV
If you have any questions about NFCWireless.com.au, please contact:
Patrick Crooks
Director
NFC Wireless Pty Ltd
pcrooks@commerceinmotion.com.au
Internet: www.nfcwireless.com.au
Forward-looking statements:
All forward-looking statements contained in this press release are based on
assumptions, planning, and forecasts at the time of publication of this
press release. Forward-looking statements always involve uncertainties.
Business and economic risks and developments, the conduct of competitors,
political decisions, and other factors may cause the actual results to be
materially different from the assumptions, planning, and forecasts at the
time of publication of this press release. Therefore, SMARTRAC N.V. does
not assume any responsibility relating to forward-looking statements
contained in this press release. Furthermore, SMARTRAC N.V. does not assume
any obligation to update the forward-looking statements contained in this
press release.
End of Corporate News
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04.02.2013 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: SMARTRAC N.V.
Strawinskylaan 851
1077 XX Amsterdam
Netherlands
Phone: +31 20 30 50 157
Fax: +31 20 30 50 155
E-mail: investor.relations@smartrac-group.com
Internet: www.smartrac-group.com
ISIN: NL0000186633
WKN: A0JEHN
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, München, Stuttgart
End of News DGAP News-Service
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200435 04.02.2013
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