Harveys appoints Bazaarvoice and Social@Ogilvy for strategic social campaign; Harveys joins the Social Conversation
(M2 PressWIRE Via Acquire Media NewsEdge) LONDON, UK -- Harveys, wholly-owned by Steinhoff, has appointed social software leader Bazaarvoice (NASDAQ:BV) and Ogilvy & Mather, as part of a major rebranding exercise. Social@Ogilvy, Ogilvy & Mather's global social media marketing unit and Bazaarvoice will manage and execute Harveys' complete social strategy and community management. The core objective will be to drive sales, increase user-generated content, and help engage every day customers who are at the very heart of Harveys' business.
Together, Bazaarvoice and Social@Ogilvy will help Harveys to increase conversations about the brand, and provide valuable intelligence to uncover specific product and service insights that can drive smarter innovation, development, and marketing strategy.
Pat Phelan, Bazaarvoice's VP of Client Services, EMEA, said: "Harveys is dedicated to understanding and engaging with customers across multiple channels about the products they love and we're excited to be part of that journey. In partnering with Social@Ogilvy, we are able to provide Harveys with a unique end-to-end customer-centric strategy."
Leo Ryan, Group Head of Social@Ogilvy, commented: "We're particularly pleased with this appointment as it takes full advantage of Social@Ogilvy's cross discipline offer, and will see us engage in a range of social activity that draws on the traditional marketing strengths of the Ogilvy Group. I'm also delighted that it's an appointment for a UK retailer, as it's in retail that social can show its contribution to sales. There is no hiding in retail."
With more than 150 stores nationwide, and a reputation for quality furniture and premier service, Harveys continuously looks for new opportunities to connect with its customers.
Bazaarvoice, a leading social software company, assists clients in bringing the voice of the customer to the centre of business strategy. With over 2,000 clients globally, including over half of the Internet Retailer 500, over 20 percent of the Fortune 500 and over one-third of the Fortune 100, Bazaarvoice helps clients to leverage social data derived from online word of mouth content to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, increase success of new product launches, improve existing products and services, effectively scale customer support, decrease product returns and enable retailers to launch and manage on-site advertising solutions and site monetisation strategies. This online word of mouth content can be syndicated across Bazaarvoice's global network of client websites, shopper media sites and mobile devices, making the user-generated content that digital consumers trust accessible at multiple points of purchase. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York, Paris, San Francisco, Stockholm and Sydney. For more information, visit, www.bazaarvoice.co.uk read the blog at www.bazaarvoice.com/blog , and follow on Twitter at www.twitter.com/bazaarvoice .
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.
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