|[January 24, 2013]
Blackbaud Partners with TopTix to Offer SRO4, a Powerful Ticketing Solution for Performing Arts Organizations
CHARLESTON, S.C. --(Business Wire)--
Blackbaud (NASDAQ: BLKB)
today announced that it is now offering Standing
Room Only4 (SRO4), a web-delivered
ticketing solution by TopTix,
designed to help performing arts organizations enhance the customer
experience and optimize ticketing operations.
"Our online sales have increased 200 percent since moving to SRO4,"
said Elissa Greene, director of artistic administration, education and
technology at Strings Music Festival. In addition, the organization has
streamlined ticketing, pricing and event announcement while driving
personalized marketing campaigns to patrons based on their interests and
purchase history. Read
the case study.
"We're excited to team up with Blackbaud to redefine the ticket-buying
experience," said Brian Stallings, chief executive officer of TopTix
USA. "SRO4 provides performing arts organizations the tools
they need to extend personalized service through online, mobile, social
and third-party platforms without sacrificing key functionality."
With SRO4, nonprofits will be able to broaden sales channels,
provide flexible pricing, printing, delivery methods and sales flow
options, and process data via the Query Builder to further goals and
objectives for strategic planning. Also, the structure of the solution
allows for the capacity to handle everyday sales or major events.
"SRO4 can be tailoredto each organization's unique needs,
allowing them to focus on their overall goals," said Tui Allen,
Blackbaud's arts and cultural solutions product manager. "It not only
enables speedy processing of up to 300,000 tickets per hour in its most
basic configuration, but is also easy-to-use and flexible enough to
accommodate dynamic automation of ticket prices, packages, discounts,
availability and promotions."
SRO4 key features include:
Dynamic Pricing and Embedded Logic - Allowing organizations to
maximize revenue for each event or show by controlling all aspects of
pricing and seat availability with a broad set of conditions.
Rules Engine - Allowing dynamic automation of ticket prices,
packages, discounts, availability and promotions based on
Promotional Prompts - Dynamically triggered by user and/or
customer activity to ensure that customers know about all available
discounts and packages, which optimizes upselling and cross-selling
Mobile Platform - A fully integrated mobile interface, complete
with "pick your own seat" functionality.
Sophisticated Subscriber Management - Efficient and
comprehensive subscriber management functionality, allowing users to
create complex series and packaging offers while making the purchase
and fulfillment of these subscriptions easy for box office staff.
For more information, visit www.blackbaud.com/SRO4.
Serving the nonprofit and education sectors for 30 years, Blackbaud
(NASDAQ: BLKB) combines technology and expertise to help organizations
achieve their missions. Blackbaud works with more than 27,000 customers
in over 60 countries that support higher education, healthcare, human
services, arts and culture, faith, the environment, independent K-12
education, animal welfare and other charitable causes. The company
offers a full spectrum of cloud-based and on-premise software solutions
and related services for organizations of all sizes including:
fundraising, eMarketing, social media, advocacy, constituent
relationship management (CRM), analytics, financial management and
vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as a
top company by Forbes, InformationWeek and Software Magazine, and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, Mexico, the Netherlands and the United Kingdom. For
more information, visit www.blackbaud.com.
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC (News - Alert) filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
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