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| [January 09, 2013] |
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Telstra Taps Kannuu Search for BigPond Movies
LAS VEGAS --(Business Wire)--
Kannuu Pty Ltd, a provider of search and discovery solutions for the
Smart TV environment, today announced at the 2013 International CES that
Telstra (News - Alert), Australia's leading telecommunications and information services
company, has selected Kannuu as the search and discovery service for its
video on demand offering -- BigPond Movies -- on the Samsung (News - Alert) Smart TV,
the Samsung DVD player, the Samsung Smart Blu-ray™ and the Samsung Smart
Home Theater.
Kannuu search seamlessly integrates with the BigPond Movies service on
Samsung devices and enables consumers to quickly and easily find the
movie or TV show they want using their standard remote control and the
remote control directional arrows displayed on their Smart TV screen.
Searching by title, actor, director, keyword or genre, consumers
leverage Kannuu's intuitive interface and proprietary search algorithms
to find the movie they're looking for with only a few button presses.
Said TDG analyst Collin Dixon, "Eliminating the frustration inherent in
searching for shows using the normal methods - such as the on-screen
keyboard - should be high on the agenda for any operator. Innovative
approaches like Kannuu hold the possibility f not only solving the
problem but also making the search process fun. What better way to
differentiate a TV service "
Kannuu CEO Todd Viegut said, "Kannuu provides an effective, effortless
means to find the movie you want using the directional arrows on your
standard TV remote control. No tortuous on-screen keyboard navigation,
no switching your line of vision back and forth between the remote and
the TV. Using just your thumb and looking only at the directional arrows
and movie suggestions on your TV screen, Kannuu makes it a breeze to
find a movie. Consumers try it once, and they're hooked. We are thrilled
to be the search and discovery solution for BigPond Movies."
Viegut added, "Service providers face unrelenting pressure to reduce
churn and increase ARPU. The proliferation of Smart TVs and the
explosion of video content affords providers an unprecedented
opportunity to gain ground on both fronts. Providing a superior video on
demand and video streaming service is paramount, and these services all
begin with search, which is where Kannuu excels. We help service
providers open up the untapped value of Smart TV video content
consumption by resolving the greatest obstacle -- the complete and utter
lack of an appropriate or acceptable content search and discovery
mechanism for the TV screen. We maintain that Kannuu is by far the best
way to find content in a Smart TV world."
About Kannuu
Leveraging existing TV remote control technology, Kannuu provides
cutting-edge search and discovery solutions for quickly finding content
in a Smart TV environment. Combining sophisticated delivery
infrastructure, advanced search algorithms, proprietary recommendation
techniques and an intuitive on-screen visual display, Kannuu enables
device manufacturers, service providers, software companies and
application developers to unlock the full value of video content on
Smart TVs. By providing a fast, easy and vastly superior user
experience, Kannuu satisfies consumers and drives revenue for service
suppliers. For more on Kannuu, visit www.kannuu.com.

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