Webtrends Streams(TM) Debuts, Powers 'As-It-Happens' E-Business Engagement
PORTLAND, OR, Dec 11, 2012 (MARKETWIRE via COMTEX) --
Webtrends, the global leader in digital intelligence, announced
today the debut of Webtrends Streams(TM), a groundbreaking new
digital intelligence solution that, for the first time, provides
enterprises with the ability to transform their online business in
Webtrends Streams harnesses rich visitor-level data, as-it happens,
across all digital properties, including web sites, mobile, and
social channels; configurable live streams of real-time online
customer activities power extensive 'as-it-happens' views of a
company's online business that is unprecedented in terms of immediacy
Until now, the ability to understand, enrich and instantaneously
leverage digital insights as visitors browse online was nearly
impossible. With Webtrends Streams, organizations can now stream
visitor events as they happen, empowering marketers to
instantaneously leverage this digital intelligence across their
optimization, segmentation and targeting efforts to improve
engagement with customers while they visit, take immediate relevant
action, and deliver better e-business outcomes.
"With Webtrends Streams, we're challenging marketers to re-imagine
digital marketing. We're inviting marketing leaders to re-imagine
marketing in a digital world where the lines between offline, online,
mobile, and social experiences are increasingly blurred," said Alex
Yoder, chief executive officer, Webtrends. "In the digital world
where customers are always connected, incredibly informed, and very
much in charge, businesses cannot afford to wait for days or even
hours to understand what's happening across their digital properties
and how customers engage with the business. With Webtrends Streams we
give businesses the power to understand their online business as it
happens. We enable marketers to improve their customers' digital
journey literally as it happens. And we empower e-business teams to
take instantaneous action that drive better business results. This is
only the beginning; the possibilities are endless."
Over the past months, Webtrends has been testing and honing Webtrends
Streams with several early-adopter clients in Europe and the U.S.,
including global e-commerce, retail and media brands. These clients
are electrified by the unprecedented visibility Webtrends Streams
provides into their online business and the almost limitless
opportunities for this solution to transform their business.
"Webtrends Streams has helped us bring our data to life in a way not
previously possible," said David N. Williams, head of customer
intelligence, ASOS. "Through engaging visualizations, our staff are
now able to appreciate the global scale of our business in real time
and we're excited about the customer facing opportunities this
Eric T. Peterson, analytics industry thought-leader and the founder
of the global consulting firm Web Analytics Demystified, is an early
enthusiast of the transformative power of Webtrends' new offering.
"I can count on one hand the number of times I have seen a digital
measurement product that has the potential to be truly disruptive...
this is one of those times," said Mr. Peterson. "The Streams product
gives my team the ability to create almost any visualization the
client needs, and then populate those views with almost no latency in
reporting, which is unique in the market today."
At the heart of Webtrends Streams is Streams Lab, a real time big
data exploration and visualization tool that brings rich
customer-level data to life and enables marketers to easily segment
unlimited events and customer attributes into any number of live
streams depending on the business need. These live streams can be
easily configured, enriched with other data streams and shared with
testing, targeting and personalization solutions to drive immediate
action and improve the customer experience in the moment.
Unprecedented in the market today in terms of the scale, richness and
immediacy of the data, the true power of Webtrends Streams is in its
ability to drive instantaneous action from rich real-time customer
data. It is designed to help solve common, high-value online business
challenges, including increasing customer engagement and conversions,
improving business alignment among a company's employees, identifying
site-related performance and security issues, and powering internal
and external marketing action systems.
"Digital intelligence ultimately breaks down the wall between
analytics and the business, eliminating passive insight delivery to
make big data directly actionable," wrote Joe Stanhope, principal
analyst, Forrester Research in a Forrester report. "Digital
intelligence is a new analytics standard because it closes the gap
between analysis and action to enhance digital customer experiences
Webtrends Streams is available now and businesses do not need to be
Webtrends Analytics(TM) customers to use Webtrends Streams. Webtrends
Streams can be deployed in conjunction with -- and used to augment --
all existing digital analytics products on the market today.
To learn more about Webtrends Streams and how 'as-it-happens' digital
intelligence will revolutionize digital marketing, visit
Webtrends is holding two free webinars on Webtrends Streams. All
attendees, but in particular those in the UK and EMEA region, can
register here for a webinar on Wednesday, December 12, 2012 at 3:00
PM GMT. For North America attendees, Webtrends Streams will also be
featured in a webinar on Thursday, December 13, 2012 at 9:00 AM PST,
click here to register.
Attendees of the Webtrends Engage conference can also see Webtrends
Streams in action from January 28 - 30th, 2013 at the Westin St.
Francis hotel in San Francisco, CA.
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the
forefront of real-time digital marketing relevance and customer
experience management through unified customer intelligence. Our
industry-leading analytics and optimization solutions delivered
across mobile, social and web enables marketers to optimize
campaigns, maximize customer lifetime value and deliver highly
relevant digital brand experiences in real-time. Webtrends is
co-headquartered in Portland and San Francisco, with offices in
Seattle, London, Melbourne, France, Germany, Italy and more
Webtrends dramatically improves digital marketing results for more
than 3,500 global brands including: The New York Times, Microsoft,
BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The
Associated Press, HSBC, Barclays, Vivo Cellular, Petrobras, Alitalia,
KLM, ASOS and more.
(1) Welcome To The Era Of Digital Intelligence, Forrester Research,
Inc., February 10, 2012
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