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1st Ld-Writethru-China Focus: Xinhua's CNC, BBC launch joint production projects
BEIJING, Dec 02, 2012 (Xinhua via COMTEX) --
Xinhua News Agency's television
service, CNC, and the British Broadcasting Corporation (BBC) on
Sunday announced that they are to cooperate in producing two
cultural shows to promote exchange.
The two programs, the Chinese names of which can be directly
translated as "global fashion base" and "a journey of creative
Britain" will be produced in Chinese language, marking CNC's
another joint production project with international leading
broadcasters.
CNC stands for China Xinhua News Network Corporation.
The two programs will be shot at locations with distinct
features and unique characteristics chosen by reporters and
editors from the CNC and the BBC, according to a statement issued
by the CNC on Sunday.
The two programs, to be produced in BBC's standards, will
introduce fashion figures, styles, anecdotes as well as secrets of
fashion.
The "a journey of creative Britain" will particularly focus on
British creative industries, culture and people. The program will
also expound how the country's creative industries bring new vigor
to the cradleland of industrial revolution from aspects of
policies, history and tradition, religious culture and social
environment.
The BBC is a transnational media giant with a history of 90
years. The BBC has been engaged in developing its business in
China for years and has multiple cooperation with Chinese media.
This year's Dec. 1 marked the third founding anniversary of the
CNC. Xinhua News Agency was approved to develop transational TV
business in 2009.
The CNC started Chinese language service and English language
service through satellite on Jan. 1 and July 1, respectively, in
2010, broadcasting to more than 70 countries worldwide, such as
the United States, Britain, Canada, New Zealand and Thailand, as
well as China's Hong Kong and Macao via cable TV and wireless TV.
The CNC's programs have been also available to audiences
through the Internet, mobile devices and other multimedia
platforms.
Senior officials with the CNC and the BBC believed that the two
media organizations, as an important channel for two-way cultural
communication between the east and west, are complementary in
developing respective business and have massive space and
potential for further communication and cooperation, the statement
said.
The cooperation on the two TV programs of both interests will
be a good start for the two sides to pursue a long-term strategic
cooperation, it said.
The cooperation between the CNC and the BBC has been also a new
step by Xinhua in fostering and promoting its capabilities of
international communication.
Over the past three decades, Chinese mass media gained momentum
in development and also gained more strength. Some media
organizations are now able to explore international markets.
At a ceremony held to celebrate Xinhua's 80th founding
anniversary last year, senior official Li Changchun urged Xinhua
to build a modern, top-ranking news agency of global influence.
Li also urged Xinhua to use advanced information technologies
to improve its international communication capacities, as the
world's communication methods and the people's ways of life have
been changed a lot by technology.
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