TagMan Solidifies Position as Travel, Leisure, & Hospitality Leader, Sweeping PhoCusWright Awards
New York, New York, Nov 16, 2012 (PRWeb.com via COMTEX) --
TagMan, the most used, most advanced and most proven Tag Management and Marketing Data Platform, was selected from a select group of 30 travel applications and solutions as the "Most Innovative Established Company" and "Most Innovative Business to Business Company" at the PhoCusWright Travel Innovation Summit Wednesday. The seven award categories were judged by travel, business and technology experts, whose criteria consisted of business value of the innovation, level of technical innovation, and potential effect on the travel marketplace.
"We're excited to be recognized by industry-leading travel and technology experts for our ability to drive revenue and profit for several of the world's top Travel, Leisure & Hospitality brands," says CEO Jon Baron, "This is a true validation of the product we've worked tirelessly to develop, the performance of the TagMan team, and the tremendous value we offer companies across the globe."
The award was given a day after CEO Jon Baron and SVP of Global Marketing, Ron Brien, gave a Center Stage presentation at the Summit, speaking to TagMan's proven success in increasing clients' site speed, automating the de-duplication of CPA commission payments, and unlocking bigger, more robust data sets for cross-channel attribution, personalization, and retargeting. The messages, along with a demo of TagMan's innovative solutions around tag management and marketing data resonated with the audience and panel.
"TagMan is proud to be recognized in the travel, leisure and hospitality industries and we are committed to driving innovation and ROI for our customers in that industry. Our recent achievements at PhoCusWright are testaments to continued investment in this sector," says Ron Brien, SVP of Marketing.
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel, Leisure& Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find out more at http://www.tagman.com.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
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