[November 08, 2012]

Exclusive Skylanders Figure Available in Skylanders Cloud Patrol Game on Kindle Fire Starting This Weekend

Amazon.com, Inc. (NASDAQ:AMZN) and Activision (News - Alert) Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI), today announced that an exclusive version of the Skylanders Giants character, Flameslinger, will be available for purchase through the Skylanders Cloud Patrol game for Kindle Fire starting November 11. Given Amazon's global fulfillment network and rich experience as an online retailer, the company is in a unique position to be able to offer gamers doorstep delivery of physical items they purchase in-game. Amazon customers who purchase the figure while playing Skylanders Cloud Patrol on Kindle Fire will also immediately unlock the digital character for in-game play on Kindle Fire.

Additional Skylanders figures are currently available for purchase through Skylanders Cloud Patrol on Kindle Fire. Each time a new figure is purchased from within the game, a digital character is unlocked free of charge. The exclusive Flameslinger is available for a limited time beginning November 11, through Skylanders Cloud Patrol on Kindle Fire HD or on Amazon.com, for $9.99 and ships for free with Amazon Prime.

"The Skylanders Spyro's Adventure and Skylanders Giants games have become wildly popular with our customers, and we're excited to offer this exclusive toy from the series," said Mike Frazzini, Director of Games at Amazon. "Even more so, we're thrilled about the opportunity to offer the first physical item ever sold in-app or in-game. Amazon is in a unique position to be able to deliver physical goods directly to customers' doorsteps, so you can imagine the possibilities this opens up for developers and customers in the future."

"This franchise is unique in that it merges both a digital gaming experience with a physical toy collecting experience, and offers more than 30 characters from which to choose," said John Coyne, Consumer Marketing Vice President at Activision. "The Skylanders Cloud Patrol game gives Kindle Fire users a fun, and easily accessible, mobile gaming experience."

Skylanders Cloud Patrol is a mobile gaming experience set in a new region of Skylands that has been overrun by the evil minions of Portal Master, Kaos. With dozens of Skylanders available to unlock, the game lets players take command of a magnificent sky-ship and use their favorite Skylander to dispatch the baddies using touch gestures to tap-and-shoot or swipe the screen to create amazing combos.

Purchasing the toy on Kindle Fire is simple. Each day, a unique Skylanders toy is featured in the Gold Box (News - Alert), found in the top right-hand corner of the main screen when customers first launch the game. The Amazon exclusive Flameslinger will be featured in the Gold Box every weekend throughout November while supplies last, starting November 11^th. Other characters are available daily through the same Gold Box experience. Customers can use Amazon's trusted 1-Click Purchasing, giving them immediate access to the digital character with one click while the physical toy is shipped to them.

Skylanders Cloud Patrol o Android (News - Alert) is exclusive to Kindle Fire and is available for download in the Amazon Appstore for Android on the Kindle Fire for $0.99. The game is also integrated with Amazon GameCircle, allowing players to earn achievements, connect with friends, and compete in leaderboards.

About Amazon.com (News - Alert)

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support and dual-antennas/MIMO for 40% faster throughput than other tablets, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE (News - Alert) data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-Looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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