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New eBook/Paperback Reveals Women Want Both! -- Work and Flexibility

[March 12, 2012]

New eBook/Paperback Reveals Women Want Both! -- Work and Flexibility

MONTEREY, Calif. --(Business Wire)--

From London to New York to Sydney to Mumbai, women are finding their voice in a new empowering eBook/paperback Women Make It Work. With a focus on Generation X & Y working women who function from anyplace at anytime, and through interviews and personal stories, Women Make It Work explores the issues and the challenges, and offers advice on juggling it all.

To understand how women "make it work" author Shirley Kurnoff and contributing editor Kimberley Stewart gathered data from focus groups at Stanford Graduate School of Business and UCLA Anderson School of Management, and responses from SurveyMonkey (http://www.strategyboost.com/ebook.html). Kurnoff's interviews with more than 50 women from the Bay Area of California, and Sydney, Australia reveal that:

94 percent seek out a boss who understand flexibility, and know how to implement it!
50 percent feel more energetic, more job satisfaction, and more likely to be loyal employees when they have a supportive boss.
Women intentionally seek out flexibility with 54.71 percent utilizing flextime.
95 percent strive for both work and motherhood

The resulting stories reflect the daily ups and downs of women, and also provide a profoundly important message about women's power to seize opportunities and create change.

Women Make It Work pulls together powerful comments from a broad range of working women: those with no children, working mothers, entrepreneurs, professionals, corporate women, and more. Janine Allis, Founder and Managing Director of Boost Juice Bars, Australia, comments "I get equal joy from watching the kids play sports, to opening a new store in a new country."

Ravina Raj Kohli, CEO Star News, India, adds: "I'm the kind of professional who could have done better with a stay-at-home spouse!"

At $9.99 this pick-up and put-down eBook is available from Amazon (US UK France Germany), Apple (News - Alert) iBookstore, Barnes and Noble, and in paperback from Amazon ($18.00).

ABOUT AUTHOR

Shirley Kurnoff Ph.D., founder of StrategyBoost (www.strategyboost.com) offers power makeover sessions globally (Skype (News - Alert)), is a graduate of Stanford University (MA Education) and Sydney's Macquarie University (Ph.D. Sociology). She's the author of The Human Side of Dyslexia (Amazon), and a sought-after keynote speaker.

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